Local brands are coming to existence each and every day. It is up to us as Africans, as Kenyans to show appreciation for the wonderful work done by some very talented artists among us. Not just through purchasing their products, but also by talking about them and getting as much knowledge about their brands as we possibly can.
Zizi Africa is a local leather goods brand
Their brand is known for their functional bags that are well-detailed and serve the bag owner for a long period of time. These beautiful bags are designed with inspiration drawn from the wealth of the African cultural heritage. Zizi is derived from the Swahili word “Mizizi” meaning “roots”. A name that represents the brand’s appreciation for the beauty and diversity of the African continent.
The handcrafted leather goods though made from historical inspiration, are tailored to fit the modern-day person. The ethically manufactured bags are made by a group of experienced artisans in Kenya. The hides and sustainable raw materials used to make the bags are all locally obtained.
Zizi is not just a brand focused on profits and consumers.
It is also dedicated to creating employment for both the young and the old generation. The brand offers young people an alternative livelihood in the fashion and hand craft industry. It seeks experienced members of the older generation, who pass down their skills and knowledge in traditional craftsmanship techniques. A brand that creates wonderful products as it promotes meaningful employment! That is definitely worth an applause considering the lack of employment we face.
Zizi Africa is not only popular with local fashion buyers but it has the stamp of approval from local fashion pioneer Diana Opoti. She has been seen showing love to the brand’s range of belt bags.
Convinced yet? Belt bags are currently in season and that shows you that Zizi gives you a wide selection to choose from.
It is possible to be fashion forward and love local brands. There are a lot of untapped brands out here that will blow you away. Hopefully we can bring them to your awareness. Zizi Africa will give you unique functional bags from office bags to casual bags to light travelling bags.
A bag is an accessory and the detail on the Zizi Africa bag is a statement accessory all on its own. Head over to their website, check out their gallery and see what bag best fits your style personality.
Media courtesy of Zizi Africa’s Instagram.
Read more on Kenyan high-end jewelry brand, Penny Winter by clicking here.