The African fashion industry and community is growing and at a fast pace. It is encouraging in more ways than one. Designers across the continent can be seen giving their best showcase fashion event after fashion event. Creatives such as photographers, make-up artists, illustrators are growing and flourishing. Countries such as Nigeria and South Africa have been pioneers in the industry in terms of annual fashion weeks and style calendars tailored to capture international attention.
Vogue is known as the fashion bible
We in the fashion community do as it says. The American publication Conde’ Nast based in New York owns several magazines such as Vogue, Vanity fair, Glamour, GQ among many other major names in the game. The magazine has 23 global editions with “Vogue Poland” being the latest addition to the family. Conde’ Nast recently revealed that it is currently working on adding Czech Republic and Slovakia to the list.
Super model Naomi Campbell who was just in Lagos, Nigeria for the “Arise Fashion Week” shared her thoughts.
She said that Vogue magazine should launch an African edition to recognize the continent’s contribution to the fashion industry. As a member of the African fashion community, this warms my heart and excites me for great things to come. However, it also begs the question “Is Africa ready for Vogue?”
As a continent we have the presence of international magazines such as Elle and Cosmopolitan, so why not finally have the presence of Vogue? This would be more than just a step up for fashion journalism. This would also be a huge opportunity for African designers, models, photographers and creative minds to get the attention of such a major publication in the industry.
Vogue has made careers by bringing the right kind of attention to the right individuals.
Does this mean we get continental representation at “The Met Gala?” I can already see South African media personality “Bonang Matheba” on the carpet! She is known for conquering the African world of fashion as seen on her social media feed, her app and the magazine covers she has graced over the years.
Africa has made huge contributions to the fashion industry in terms of color schemes, African super models turned international super models, creative minds like “Off White” founder now “Louis Vuitton”men’s wear designer, Ghana’s very own Virgil Abloh just to drop a few names. African prints being appreciated internationally. So much culture can be derived from African history and milked to create the perfect fashion campaign.
According to The Designers Studio, “Contrary to what the media might sometimes portray, there are many designers in Africa whose work is up to global standards. So, what is the problem? Why has the Vogue Africa idea floundered and died? Unlike every other continent, Africa still does not have one single version of Vogue in any country. We have the designers, the photographers, the models and the interest. So are we missing something or is this just another case of discrimination against Africa?”
It is time for Vogue to choose Africa and give our fashion community a bigger voice.
It is time to educate the world on the hidden talent from this motherland. Hopefully the Queen of catwalk can spark some inspiration through her wise words and the dream can become our new reality.
“It would be lovely to have one and feel part of an internationally renowned fashion magazine but fashion in Africa can strive without it.” We certainly do agree with The Designers Studio.
Read more on ‘ Should there be a Vogue Africa? Mario Epanya’s bid to Condé Nast’ by clicking here.
Featured image courtesy of The Designers Studio