Moschino | Accused Yet Again Of Copying Artists’ Work

Moschino is an Italian luxury fashion house founded in 1983 by Franco Moschino. The brand specializes in leather accessories, shoes, luggage and fragrances. Franco and his fashion label became famous for his innovative, colorful – sometimes eccentric – designs, for his love of fairies, for his criticisms of the fashion industry and for his social awareness campaigns in the early 1990’s.

Now, the current creative director is Jeremy Scott. Jeremy Scott has been defined by the Guardian as one who does not shy away from making social and political statements with his designs. He explores themes such as conspiracy theories, body image and recycling. His collections, for all their daring, often divide opinion. Scott, who cites designers such as Thierry Mugler among his role models for his ability to create a distinctive world, is happy to keep sketching outside the lines. “I don’t do something that’s for everyone … I wouldn’t dull myself down to appeal to more people. It’s not that middle of the road; it’s not who I am,” he said.

However, Jeremy Scott has previously been accused twice of copying artists’ work and now, it’s the third.

According to black mark, in the first case, after the release of his 2013 collection, he settled with graphic artist Jimbo Phillips. In 2015 he settled a case with the graffiti artist known as “RIME” over copying claims. Now, the case is with Norwegian Women swear designer, Edda Gimnes.

Milan Fashion Week 2018 just came to an end and Moschino just showcased their Spring Summer 2019 Ready-To-Wear during this fashion holy grail. As millions of people were gushing about the designs, some saw a similar comparison to Edda Gimnes’ work and reached out.

Moschino | Accused Yet Again Of Copying Artists' Work - Lysa Fashion | Lysa Magazine Edda Gimnes vs Jeremy Scott At Milan Fashion Week 2018

Moschino | Accused Yet Again Of Copying Artists' Work - Lysa Fashion | Lysa Magazine Edda Gimnes vs Jeremy Scott At Milan Fashion Week 2018

Moschino | Accused Yet Again Of Copying Artists' Work - Lysa Fashion | Lysa Magazine Edda Gimnes vs Jeremy Scott At Milan Fashion Week 2018

Moschino | Accused Yet Again Of Copying Artists' Work - Lysa Fashion | Lysa Magazine Edda Gimnes vs Jeremy Scott At Milan Fashion Week 2018

Moschino | Accused Yet Again Of Copying Artists' Work - Lysa Fashion | Lysa Magazine Edda Gimnes vs Jeremy Scott At Milan Fashion Week 2018

This is what Edda Gimnes posted when she found out;

View this post on Instagram

Today I woke up extremely disappointed and to a full inbox of people who know my work and saw yesterday’s Moschino collection. I understand we are in an industry that carries inspiration from each other and as it is said, imitation is the greatest form of flattery. But it is disheartening to see, after having a meeting with someone from Moschino in New York in November last year. showing this person absolutely ALL My work and My original sketchbooks and ideas. Seeing the Moschino show yesterday makes me so sad and I feel so hurt that someone has, the way it looks to me,unquestionably used my SS16 and SS17 collections as inspiration without granting me any credit. As a young designer one is so vulnerable and they probably think that this would go unnoticed. I will make sure it doesn’t. Have a look at the pictures from their show yesterday and make up your own minds!! @moschino @diet_prada

A post shared by EDDA GIMNES (@edzgimnes) on

This news has been trending all across social media with people calling out Moschino. Here are a few tweets we saw;

– swiss neutrality
‏@ashindestad
I feel so sorry for young creatives man… To have your whole collection stolen by a big brand like @Moschino must hurt so much.

– 𝐚𝐧𝐲𝐚𝐧
Replying to @ashindestad @Moschino
y’all i tried to comment on their recent ig posts & i got blocked 🤷🏻‍♀️ someone’s guilty 🍵

@sapphireoa
Replying to @ashindestad @Moschino
Its honestly a joke that in 2018 designers think it’s okay to completely rip off graduates collection with no repercussions.

@MAhlschwede
Replying to @ashindestad @Moschino
I would just start putting “designer for Moschino” on my resume.

Jeremy Scott Did Respond To The Claims

He clapped back in a series of Instagram stories saying the only inspiration for Moschino’s runway show was Moschino. Trending all day tell us, he posted photos from their old collections with the same style, patterns, designs and fabrics featured in their Milan show. Most of which came out way before Edda Gimnes’ SS 2016 and SS 2017 collections which she claims they copied.

Edza Gimnes released a press release stating;

On 30 November 2017, I met with a representative from Moschino in New York after recommendations from a third party. In the meeting I presented this person my work, including the collections which are now the focus of attention.
I woke up last Friday morning to several messages making me aware of the Moschino collection show in Milan last week. I looked at pictures from the show and recognized that several looks and accessories were quite similar to my drawings and creations.

Admittedly, the last couple of days have been relatively challenging, and I wouldn´t have spoken out unless I felt compelled to do so. Several items from the Milan Moschino collection in black are quite similar to a part of my graduate collection from 2015, a collection showcased in Oslo, London, Berlin, Johannesburg and Milan from 2015 to 2017. My black/pink collection, which also appears to be quite similar to other styles from the Milan Moschino collection, has been shown at exhibitions, shows and open presentations in Oslo, London, and Johannesburg in the fall of 2016 and throughout 2017.

My collections are accessible on my Instagram @edzgimnes or
www.edda-gimnes.com.

I want to express my gratitude to all those who have supported me in social media. For this, I am both overwhelmed and humble. For the time being, I will not waste my time nor my energy on this matter. Instead, I will continue to work as passionately and hard as never before and aim even higher – the best is yet to come.

What do you think? Let us know in the comments.

Media as well as featured image courtesy of Edda Gimnes’ Instagram

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