I think it’s safe to call 2018 the year of bomb makeup collaborations. If you have ever spent time trying to recreate J-Lo’s signature glow then I have some good news for you. The singer, actress and now producer is finally set to launch a makeup collection with global beauty brand Inglot cosmetics. Yup!
Jennifer Lopez is officially getting into the makeup business.
I can’t really refer to her as a newbie in the beauty industry given that she has worked with L’Oreal Paris for years and has sold millions of dollars’ worth of fragrances. However, a makeup collection seems like the next logical venture as she is clearly the queen of ‘glow’. It’s about time she let us in on her secret.
“It’s something I’ve been wanting to do for a very long time… A makeup line seemed like a natural progression since people are always asking about the products I use and how I get the glow to my skin.” Lopez told Women’s Wear Daily.
Inglot Cosmetics is a Poland-based brand. One of their best selling products has to be their black gel eyeliner which has great reviews on the inter-webs. When her Makeup Artist Scott Barnes first teased the collection back in March via Instagram, revealing that he had used one of the upcoming bronzers on Jennifer Lopez to achieve a look he had created, fans went crazy trying to figure out what else will be included in the collection.
J-Lo x Inglot Capsule Collection will be limited edition and features a whopping 70 items! Yes, 70 makeup pieces. (clearly J-Lo isn’t holding back on us). Among the items included in the collection are; Lipsticks,a lip-gloss, eye shadows, highlighters, bronzers, blushes, various makeup palettes, lashes, mascara, powders and even nail polish.
The star of the collection has to be the freedom system that allows the consumer to create their own unique customized palette. “Now you no longer have to buy that 5-piece eye shadow kit to get the one color you really want.” Lopez said in a statement. Instead, you can choose the exact J-Lo shade that meets your needs.
The entire collection is done in shades of nude, gold and shimmer with a touch of Smokey glam (classic J-Lo colors) to help us mortals achieve our own authentic ‘J-Lo glow’.
Jennifer worked closely with the brand on every aspect of the collection including shade range, packaging, ad campaign and even choosing product names. The price point was also something Jennifer Lopez put into consideration. That is why she chose to partner with Inglot to create great quality products that are affordable.
“We could not have asked for a better partner than Jennifer. She is a true beauty visionary. In addition to having great style, Jennifer is also quite a beauty expert herself with unique insight into what women want as well as which products are necessary to create that beautiful glow that she has made famous.” Says Grzegorz Inglot, Vice president of US Operations for Inglot.
Cost Of Products
There isn’t much information on the price point but I can bet it will be affordable given the price range of most Inglot products. We also don’t know much about how the actual products look just yet, but here is a peek into what has been teased so far.
- The ‘First look palette’: This is an eye shadow palette with 3 shadows and a HD sculpting powder.
- Besame Lipstick: A gorgeous red lipstick with a satin, glossy-like finish.
- ‘Boogie down Bronze’: A bronzer said to have a balanced blend of cool and warm undertones. This makes it flattering on a wide variety of skin tones.
The collection launches globally today on jenniferlopezinglot.com, inglotusa.com and all Inglot stores. I am most excited to see how ‘Living the Highlight’- a champagne colored loose powder illuminator looks like.