The underdog is always the most underrated character in every story, even when it comes to fashion. It is easy for anyone to know of a high fashion brand like Chanel, Burberry or Prada. They are often referenced in films. Gucci and Verscace have received a spotlight by being mentioned in some hip hop songs. This at times makes us forget that there are more brands to look at, more brands to show appreciation.
Winonah is a high-end womenswear label established back in 2015 by its creative director and Dutch style icon, Winonah de Jong. The brand is made in Italy with the traditional Italian craftsmanship that has been transformed into a feminine aesthetic that is contemporary and timeless.
Winonah de Jong is known for her impeccable taste and unique personal style.
She is highly praised in the international fashion scene and this transforms into her work as the creative director of Winonah Milano.
The brand is known to be fearlessly feminine and clean all at once. The silhouettes are combined with softness and grace that comes from the luxurious fabrics used to tailor the Winonah DNA. The collections are filled with designs that can easily transform a woman from day to-night with little to no effort needed.
The brand’s daytime looks are fit for the travelling woman with a busy schedule while the evening attire brings out her sensual side. The brand has paid high attention to its’ detail and finishing. All this while it delivers high quality in terms of manufacturing and fabric utilization.
Winonah consists of ready-to-wear and glamorous evening wear that aim to celebrate femininity through design and texture.
Winonah definitely has its star power quality as the brand has received great appreciation. From the likes of Gigi Hadid, Adrienne Bailon, Kelly Rowland, Madeline Petsch, Bellamy Young, Katy Perry just to mention a few. Her designs can be seen on red carpets and celebrity street style. This European brand is still a new kid on the block but definitely one worth to watch out for.
Media courtesy of Winonah