Art is one of the most beautiful forms of poetic justice. As an artist, your voice seeks to be heard through the work you create. The world of art is wide and quite deep. Today it is celebrated not only in the western world but also in Africa. The amount of untapped talent in the African continent will blow your mind away! While sourcing for creatives, I usually wonder, ” How far would we be if we celebrated our local talent as much as we do foreign talent?”
Velma Rosai Makhandia, popularly known as Velma Rossa, is one of our local talented creatives.
Her work has definitely given Africa a seat at the international table in the world of art. She is a photographer and art director whose images tell stories much deeper than the eye can possibly see. Velma has been featured on Vogue magazine as part of a Kenyan Cool Girls Guide To Nairobi. This led me to thinking that her kind of cool girl is a squad we should want to be a part of.
Velma Rossa’s approach to being a cool girl in the creative world has nothing to do with having the fanciest outfits, being the prettiest or being a stuck up. Her kind of cool is one that is focused on being your most authentic self as you seek to create work that heavily celebrates the things in life that you are most passionate about.
Going through her Instagram feed, I could tell that vintage history and culture is a huge part of her persona. One might even call her an old soul. She frequently travels around the world and takes the time to learn the history, culture and beauty of every place she visits. Through her documentation of her travels, you can see just how good she is at being one with the natives.
Velma Rossa’s sense of style is far from the norm.
It brings to life her artsy personality and makes her stand out from the crowd in a way that loudly expresses who she is as an African woman. You will spot her in a casual vintage frock, understated shoes and a hair do that only she would make as fabulous.
She is also one of the brilliant minds behind the brand 2many siblings.
She founded it with her brother, Oliver Asike. It is a local clothing and art brand that has gotten great recognition on the international spectrum. The brand has had collaborations with brands like Asos and gotten a review feature on Teen Vogue. Her creative genius can be seen in more than one form of art. Their clothing brand is all about curating transitional contemporary African narratives.
The jumpsuit above is a piece from the Made in Kenya collaboration by Asos and 2many siblings.
Locally she has been affiliated with events such as Thrift Social. This is an event that celebrates local fashion, vintage finds and a platform where African meets western culture of dressing. Oliver Asike is the Stylist, Founder & CEO Thriftsocialnairobi. It’s a mingle for creatives all over Nairobi, and the event gets better every single time. It’s easy to spot personalities with similarities to Velma in terms of fashion, but there can only be one Velma Rossa. Her style is one for the ages. I love when personal style is misunderstood and yet still appreciated in more ways than one.
Here is a quick look at Velma Rossa’s fascinating style…
There are visionary souls locally and they must be appreciated and celebrated. Velma Rossa is here to stay and the magic she creates will tell her story in more ways than one.
Media courtesy of Velma Rossa’s Instagram Page.
Featured image courtesy of 2many sibling’s Instagram Page.