Just when we though fashion season was over for a while this year, African Fashion International brought it! It just delivered an unforgettable experience at the Joburg Fashion Week 2018 that took place last week. With show after show, celebrity studded events, incredible performances and collections worth dying for, one can say that this year fashion week in Jozi was once again a success.
Fashion in South Africa is on the rise each and every day, art is far more appreciated there than most places in Africa. This is quite an unfortunate fact but none the less Africa is taking steps in the right direction. Fashion is now an industry worth investing in due to its rapid growth.
Let’s talk Joburg Fashion Week 2018!
The amount of creativity and passion that went into each and every show was incredibly outstanding. Trends were set on each runway, stories were told by each designer through their various collections. During shows such as Tsotetsi Kl, an emotional performance by South African music power house Kelly Khumalo during their outdoor installation to close the show, gave the audience a moment to take in not just the beauty of the collection but the message behind the journey to creating such a wonderful and colorful collection.
I always say team work makes the dream team and this was quite evident at Joburg fashion week. Creatives came together and made epic magic, the clothes were incredible, the makeup was spot on, hair was beyond perfection, runway set ups were magical and the shows were all together spectacular.
Here is a quick round-up of some of the moments delivered by different designers that were worth remembering.
This was a significant moment at the end of Tsotetsi Kl’s show which was titled “Unscripted wounds“.
This entire collection touched on the stories of jailed women who never got to tell their stories.
Designer David Tlale wowed the crowds.
He did this by showcasing a collection with 100 pieces to commemorate Nelson Mandela’s centenary.
Bulbulia Threads gave a twist of color and print that exuded a sense of dramatic elegance.
Appreciation for our roots was evident as models walked the runway in Bantu knots and twist outs. A sign of loving our natural qualities and showing them out loud and proud as a form of expression.
When it came to hair designers and fashion week took it to a whole other level.
Designer Quiteria & George took us to wonderland with magnificent hair styles as seen on his models
Quiteria & George’s show was a breath of fresh air in fashion as their collection told a tale of their design journey. Their pieces were spectacular and their show was like nothing seen before at fashion week.
Colorful squad goals on the runway as Rufftung showed their collection.
It was all about print, bold color palettes, sequins and more sequins. The models were well represented in terms of size and the show was a splash of fun from start to finish.
It was all about the power of the floral print in a minimalist tone at the Cyla Gonsoloves show.
A runway never looked this chic yet so sophisticated.
Bridal couture was present for fashion week.
All eyes were on designer Neviole’s collection. It gave us dramatic white tones with a plethora of textures.
The Scalo show gave us peek a boo vibes, now you see me now you don’t.
It showcased gowns and headpieces fit for an African themed royal ball.
The designer also delivered a male collection filled with print and day to-night looks fit for the modern, stylish African man.
The memorable moments and shows were endless all week-long. This just goes to show how far South African fashion has come, not just as an industry but also as a movement of expression. Yes, this happened in Africa and these designers are based in South Africa. This means that Africa is alive, Africa is buzzing and Africa is the here and now. Embrace it and celebrate it as much as you possibly can. It is hard to get over the magic at this year’s Joburg fashion week but the excitement for next year is already present.