Changing The Face Of Beauty: CoverGirl Features First Black Model With Vitiligo Amy Deanna Lysa Africa

Changing The Face Of Beauty: CoverGirl Features Model With Vitiligo

The beauty industry sometimes feels like a private party. A place only a selected few get invited to thanks to unrealistic standards of beauty. I believe that beauty comes in all shapes, sizes and color. It is important that beauty brands are inclusive not only with the products they offer, but also with the people they choose for their campaigns. Makeup brand CoverGirl recently shot a campaign ad for its ‘TruBlend Liquid Makeup’. The campaign featured Amy Deanna, a model with vitiligo.

Changing The Face Of Beauty: CoverGirl Features First Black Model With Vitiligo Amy Deanna Lysa Africa
Credit: Amy Deanna / Instagram

What is Vitiligo?

Changing The Face Of Beauty: CoverGirl Features First Black Model With Vitiligo Amy Deanna Lysa Africa
Credit: Style Trender

Vitiligo is a condition that causes the skin to lose pigment cells and develop patches that are much lighter in color.

The commercial launched as part of CoverGirl’s #IAmWhatIMakeup campaign. It celebrates the power to be who you are and who you want to be. The powerful newly-released ad shows Amy Deanna applying the foundation in two different shades to highlight the lighter areas of her skin as well as to even out her skin tone in other areas. She does this while asking. “Why try to blend in while you can choose how to stand out?

Changing The Face Of Beauty: CoverGirl Features First Black Model With Vitiligo Amy Deanna Lysa Africa
Credit: Beauty Thrill

A simple yet profound question which has made this campaign groundbreaking. It’s not only a message of self-acceptance, but also shows that women with vitiligo can wear makeup if they choose to while still emphasizing what sets them apart.

Deanna has praised the iconic makeup brand for giving representation to those who have vitiligo. “Vitiligo awareness is something that is very important to me, “Amy said of her new CoverGirl campaign. “Being given a platform to do so means so much. At the end of the day I am just like everyone else, I just happen to have spots. It’s a part of my identity, but it doesn’t define who I am.

Changing The Face Of Beauty: CoverGirl Features First Black Model With Vitiligo Amy Deanna Lysa Africa
Credit: Amy Deanna / Instagram

For there to be so many of us and so little representation, it’s truly disheartening,” she added. “I am a black woman; I have vitiligo. That is empowering.”

Changing The Face Of Beauty: CoverGirl Features First Black Model With Vitiligo Amy Deanna Lysa Africa
Credit: CoverGirl / YouTube

We often tend to get caught up striving for perfection which just isn’t realistic. This may have been a simple ad campaign but one that has hopefully send a powerful message to the beauty world. It is empowering for Deanna to show that you can challenge the norms of what people think is beautiful.

You can check out the ad below.

https://www.youtube.com/watch?v=9uSe4KYt6zY

Changing The Face Of Beauty: CoverGirl Features First Black Model With Vitiligo Amy Deanna Lysa Africa
Credit: Amy Deanna / Instagram

 

Sources: www.glamour.com

www.dailymail.co.uk

 

  • Jeniffer Anyango

    I love the new direction that the fashion and beauty industry is taking…

  • Apsa Wanjugu

    There is beauty in imperfection.lysa magazine speaks to me as a female with low self esteem because of my legs.I have always been told I look weird and perfect looking females on the internet do little to help with my self esteem

    • Apsa, we will quote what Kimberly has said, ‘Just because you don’t fit society’s standards of beauty doesn’t mean you are not beautiful. ‘ You are beautifully and wonderfully made! You were blessed with legs. We don’t have to see you to know that you are beautiful because we first see it in you!

    • Evelyn Waitherero

      Hi, Apsa,
      I will quote Erin McKean “You don’t have to be pretty. You don’t owe prettiness to anyone. Not to your boyfriend/spouse/partner, not to your co-workers, especially not to random men on the street. You don’t owe it to your mother, you don’t owe it to your children, you don’t owe it to civilization in general. Prettiness is not a rent you pay for occupying a space marked ‘female’-Erin McKean

  • Kimberly Kardicey

    Just because you don’t fit society’s standards of beauty doesn’t mean you are not beautiful. Women all over the world are looking up to celebrities to achieve looks such as long legs, thigh gaps, flat stomachs, flawless light complexion not knowing that many of these celebrities have gotten work done on different part of their bodies to fit into certain beauty standards. This article was really inspiring. Seeing models with vitiligo being chosen to represent major international brands is what we need.

    • What a breath of fresh air!

    • Evelyn Waitherero

      well said Kimberly

  • zarilyn.zonroe

    I remember when Amy’s cover was out (for covergirl ) It was such a moment for me personally because finally people with vitiligo were being treated as humans as opposed to how they were always left out before.It was a personal win for me because I believe in treating people equally no matter the difference or ability.As long as we were given birth to we are entitled to rights. I’m so proud of Amy😭❤ And Winnie Harlow for being there from the beginning. She stood up for herself as her person and she believed she was beautiful. This made the other people with Vitiligo find themselves beautiful. LYSA MAGAZINE I cannot thank you enough for acknowledging people with vitilogo.Y’all the real MVPs❤ Blessings on blessings 💕

    • Thank you, thank you very much Zarilyn! Diversity shines bright and we are glad you believe in treating people equally!!!

  • Jojo Mpendwa

    it is the high time that women embrace their diversity… .once in perfection should be embraced.

  • wangari wairenge

    It’s such a relief that magazines are embracing the not typical woman..they are now embracing diversity and this makes me happy because young girls read these magazines and them seeing women who are rare unique and beautiful on such covers in one way or another boosts their esteem and they feel comfortable in their skin. . I love the fact that Safaricom featured an Albino in one of their campaigns…we are definitely heading somewhere good

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