The beauty and cosmetic industry has become Kenya’s new hub of investment that is pulling in big money. As of 2016, our cosmetic market was estimated to be worth 5.4 billion Kenyan Shillings. I’m sure these figures have since changed as consumers become more aware and conscious about the usage of cosmetics in their daily lives. With the Kenyan beauty scene currently booming, people are now looking up to Kenyan beauty influencers for the latest beauty tips.
As much as I check out content from influencers across the globe, I have found it super useful to get beauty tips from our very own Influencers as they are more relatable. Here are some beauty tips that you can pick up from our very own Kenyan beauty influencers.
When I think natural hair, or generally all things hair care, my mind by default thinks of Sheila Ndinda. She represents African beauty by choosing to embrace her African hair texture and generating content geared towards helping naturalistas take better care of their hair. I am not a naturalista, but one thing I’ve always admired about Sheila is her killer Bantu knots.
Bantu knots are an easy way to achieve heatless curls. She has listed all the products and tips she uses to achieve this style on her blog and YouTube Channel. If you have 4C hair type, or natural hair in general and you are trying to figure out how to style it, then Sheila should be your go to Influencer on all things hair!
She is an award-winning makeup artist and the face behind Bellesa Africa. This is Kenya’s first YouTube channel dedicated solely to makeup and beauty tips. Kangai’s step by step tutorials make it easy for even beginners to recreate her looks.
When it comes to her Instagram, it’s makeup heaven for both established and aspiring makeup artist. It’s definitely a place one can easily draw inspiration from. If not for anything else, you should check her channel out. You will see eye shadow techniques, contouring and highlighting videos that are very detailed and easy to follow.
This fashion stylist turned content creator has re-invented herself and I am all here for it! Her Instagram feed is a work of art incorporating fashion, beauty and everything in between. I love that she stays true to her first love which is fashion. I also love the fact that she has mastered makeup application well enough to share her tips and tricks with her audience. Nancie is the undisputed queen of flawless foundation application that almost looks airbrushed.
Her secret is in prepping the face properly before makeup application. She even has a tutorial on this on her channel featuring MAC Senior Makeup Artist, Marco Louis. So if you want to learn how to get your foundation looking flawless, you should definitely be following Nancie.
Healthy skin is the key to flawless makeup and if there is one thing Joy is known for is her porcelain skin. (I bet her DMs are filled with all manner of skincare questions) I mean, who doesn’t want flawless skin?
She may not be a dermatologist, but the amount of knowledge and access she has to amazing skincare brands is enough for her to recommend something appropriate for you. Joy is always open to sharing her skincare tips and you are guaranteed to find some amazing products to incorporate to your skincare routine among the products she swears by.
For most makeup beginners; eye shadow and brows are usually the trickiest things to master but fear not ladies! That’s why you have Joanna to the rescue. Her bubbly down-to-earth personality makes her very relatable and the best part, she uses makeup products that are locally available for most of her tutorials. Her secret to well blended eye shadow is this simple four step process;
- Start off with an eye shadow primer.
- Use a transition shade – This is an eye shadow shade that you apply to make all the other colors blend well together.
PS: Transition shades are usually in neutral matte colors: Think browns, corals, orange and brick reds/crimson.
- Once you have your transition shade well blended, you can then apply your lid color.
- The final step is to blend, blend and blend some more. This is the ultimate secret for flawless eye shadow application.
Hope you learned a thing or two you can incorporate into your beauty routine from these amazing Kenyan Beauty Influencers!