Somizi Mhlongo, a popular South African Choreographer, TV and Radio personality has bagged a lucrative makeup deal.
He is the first African man to become a brand ambassador for women’s makeup.
An elated Somizi took to Instagram to share the news.
The head of Marketing and PR at Black Opal SA Busi Xaba confirmed their partnership with Somizi. She stated that they chose him because they wanted to demonstrate that makeup has no boundaries and can be worn by anyone.
Black Opal Cosmetics is a well-known makeup brand that was established in 1994. It is inspired by the beauty and nuances of black skin.
“This is a revolution in beauty, we chose Somizi because he is confident and lively…He is comfortable with himself and comfortable with wearing makeup. Black Opal represents beauty in every color no matter how unique your shade, tone or heritage. We see you and celebrate the fire in you.” Xaba said. The partnership with Somizi has been signed for an initial one year period. Somizi is expected to endorse the company’s makeup products for that duration.
Known for being extra and for his witty sense of humor, Somizi’s love for makeup is undeniable. Therefore it’s only befitting that he gets to represent a makeup brand.
The TV and radio personality stated that the company approached him because they saw something special in him and because he wore makeup daily. That is a true testament for his love of makeup. “It is thrilling to be a part of this global brand. It’s unbelievable that a man can be chosen as a representative of a beauty brand. I am both honored and grateful to the Black Opal team in South Africa for the recognition and opportunity,” he said.
So what is his must-have Black Opal product?
He is obsessed with their stick foundations.
This is a bold step for the beauty brand and a great way to portray that makeup isn’t just meant for women. However, they are not the first beauty company to name an influential man as an ambassador. Back in 2016, Cover Girl Cosmetics appointed YouTuber and Makeup Artist James Charles as their first male ambassador.
I however still think that this is a big deal and definitely a step in the right direction. More so, when it comes to embracing diversity and inclusivity in the beauty world and more so for the African market.
Congratulations Somizi! He is definitely one to make it to the list where we celebrate black excellence in the beauty industry!