Ever since Fenty Beauty shook-up the beauty industry, it feels like every makeup brand is now stepping it up. Especially when it comes to shade ranges and ensuring that their products are suitable and flattering to a wide range of skin-tones. If you are still buying two to three foundations mixing them up to find the right shade, this is not a struggle you should be having; nor is it even worth it. According to Forbes reports, the beauty business globally is estimated at a little over $380 billion. Should we then be a little conscious about who we are giving our hard earned money to in terms of quality of product, and how inclusive the brand really is?
I don’t know about you, but I am not about to buy products from beauty brands that don’t really care to put my skin tone into consideration. When you think of leading cosmetic brands, most people will automatically think of M.A.C, Lancôme, Estee Lauder etc. (Nothing wrong with those brands by the way). However, I am of the opinion that no one knows better than women of color (WOC) what is needed from makeup to look best on their skin tones. In the spirit of celebrating Black History Month, here are 4 beauty brands created by WOC for WOC that are definitely worth the hype.
The brand touts itself as the “first cosmetics and skincare collection designed for all women of skin of color”. This brand definitely lives up to this and although it is seriously underrated, Iman Cosmetics complexion products are especially great.
According to an interview with Swaay, Iman said “I wanted there to be options for us. I was the first company to create bronzers for skin of color, to put SPF in our products, and to think of skincare and technology for women of color.” Iman continues adding to her brand products that have strong color payoff and flexibility in terms of complexion.
Product recommendation: Iman Cosmetics Second to None Stick Foundation.
This is probably one of the world’s favorite black-owned beauty brands if social media is anything to go by. Just search your favorite beauty Influencer on YouTube, and I guarantee you will come across them talking about Beauty Bakerie. Founded by Cashmere Nicole in 2011, they take inspiration from desserts (the products are all pastry-inspired) hence the cute witty names and packaging.
After being diagnosed with Cancer, Nicole, a single mother felt the need to channel her hardships into something meaningful. The feeling of living on ‘borrowed time’ inspired Nicole to make her company one that pays its success forward and preaches positivity. Cashmere’s view and motto in life and business is to “be better, not bitter”. Beauty Bakerie now has thousands of social media followers and celebrity clientele including Beyoncé.
Product Recommendation: Beauty Bakerie Flour Setting Powder
In 2013, Lorraine R. Dowdy left a lucrative job in the financial industry to found Coloured Raine.
Coloured Raine was founded not only out of love for makeup, but also a longing for a cosmetic line that no only encourages self-expression and diversity but also one that breaks beauty barriers. Besides their unapologetically bold lipsticks, Coloured Rain also offers eye shadows, highlighters, lashes and even nail polish. The best part is that this brand is also cruelty-free.
4. Juvias Place
This is one of the most popular Women-of-Color owned makeup lines. Founded by Nigerian Chichi Eburu, she saw a gap in the beauty industry for products that appreciate black women.
Juvias Place has a knack for delivering both shimmer and matte bright eye shadow palettes that have amazing color payoff and pigment.
Juvias place eye shadow palettes are specifically tailored for dark skin women. According to Chichi, every palette is always a representation of African culture and Art. Although the brand is well known for their eye shadow palettes, they also stock highlighters, blush, matte liquid lipsticks and brushes.
We celebrate these exceptional black women for playing their part in changing the standards of beauty.
Check out other Friendly Makeup brands for Women Of Color here.