Joanna Kinuthia Launches Joanna K Cosmetics - Lysa Magazine

Joanna Kinuthia Launches Joanna K Cosmetics

“Just a girl who loves makeup, hoping to infect you with some of the love.” – Joanna Kinuthia

At the age of 24, Joanna Kinuthia has created quality content for the world to watch on her YouTube channel. She features beauty and lifestyle hacks especially regarding finances and personal development. She is not only very relatable and practical but also realistic. Well we love her, and her love for makeup made her launch her own cosmetic company, Joanna K Cosmetics.

Joanna Kinuthia Launches Joanna K Cosmetics - Lysa Magazine
Credit: Joanna K Cosmetics

In an interview with Bizna Kenya, she says, “In the next five years, I am hoping to have grown from brand marketing to promoting my own merchandise”. This interview was published on May 29th 2018, who knew in just 6 months she was going to launch her own cosmetic company? On 1st December 2018, Joanna launched the first makeup collection known as the Aspire Collection. The reception of it has been absolutely crazy good; just take a look at a snippet of the comments down below.

Her support system is the base of it and Joanna has poured her love into doing something for them. She has taken her time crafting products, paying attention to what a woman needs and is meeting them. This is a woman whose brand is joining the African makeup brands.

Joanna K Cosmetics Aspire Collection

Matte Liquid Lipsticks

Joanna Kinuthia Launches Joanna K Cosmetics - Lysa Magazine
Credit: Joanna K Cosmetics

From Left to Right: Fearless, Basically, Unapologetic and Free Spirit

This lipsticks dry out to a complete matte finish, are kiss-proof (doesn’t transfer from your lips to surfaces) and are comfortable to wear. They are well pigmented meaning one application and you’re good to go.

All the lipsticks are available and cost Kshs. 1600 each.

Eye Shadow Palette

Joanna Kinuthia Launches Joanna K Cosmetics - Lysa Magazine
Credit: Joanna Kinuthia

This palette features 10 eye shadow colors that are easy to use (you don’t need any special brushes or techniques). What’s even better, you can use some of the shades for other purposes other than as eye shadows. For example; you can use Black as your eye liner, Go Getter or Dancing Queen as your highlighter, Aspire as a blush, Chocolate as a contour… You realize this means you don’t need to buy the other products. Super handy!

Pre-order your palette and get it at Kshs. 2700

How do they look when applied?

B-E-A-U-T-I-F-U-L

Joanna Kinuthia Launches Joanna K Cosmetics - Lysa Magazine
Credit: Joanna Kinuthia
Joanna Kinuthia Launches Joanna K Cosmetics - Lysa Magazine
Credit: Joanna K Cosmetics
Joanna Kinuthia Launches Joanna K Cosmetics - Lysa Magazine
Credit: Joanna K Cosmetics

These make great Christmas gifts for your mum, sister, aunt, niece…you get where we’re going with this.

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