If there is one thing that is frustrating for a woman is wandering the makeup aisle only to find makeup brands with shades that don’t seem to work for your skin. This was the case for the longest time ever. Quality makeup products were hard to come by, especially for Women Of Color (W.O.C). So much that in 1994, supermodel Iman was inspired to launch her own makeup cosmetic line (Iman Cosmetics). These cosmetics targeted women of color in order to address the lack of inclusion she experienced in the beauty industry.
Thankfully, women from diverse backgrounds have fought for their place in the beauty industry. This has encouraged brands to create products suitable for a variety of skin tones. From foundation to eye shadow and lipstick, here are some of my favorite makeup brands that are melanin friendly.
This is by far my favorite makeup brands. Not only is it affordable but also their fit me matte + Pore-less foundation provides the best flawless finish you could ask for from a drugstore makeup product. With their wide range of foundation shades, you are sure to find one that matches your skin tone perfectly.
The ‘fit me’ foundation is also great for those with oily and acne prone skin.
Are you looking for intensely pigmented eye shadow shades that actually show up on dark skin in just one swipe? Then you should try out the Juvia’s Place Eye shadow Palette.
This brand is owned by a Nigerian lady; Chichi Eburu. Her eye shadow palettes are specifically tailored for brown skin. Every palette she creates is always a representation of African culture and art.
Although this brand is seriously underrated, they have some really good pigmented products for W.O.C. Their true complexion contour palette comes in three shades (in powder form) so you can be able to contour, sculpt and highlight using the same palette.
On the more high-end side, the Anastasia Beverly Hills Contour Cream Kit in ‘deep’ is the premium contouring option for women with darker skin tones.
An ample pout is one of the attractive facial features that most black women proudly display. The classic nude lip continues to be a force and something that every woman should have in her beauty arsenal. Finding the perfect nude lipstick can be such a pain especially for dark-skinned women; you either end up using one that makes you look ashy/pale, or one that’s too dark for your skin tone, washing out your complexion.
The Nyx Lip Lingerie are available in 24 nude and earth toned shades which means you are bound to find a beautiful nude, matte-finish lippie that will compliment your skin tone. Nyx Lip Lingerie’s are affordable and look flawless against varying complexions.
MAC is a brand that has been around for a long time and is also very popular because it has long catered to a spectrum of skin tones. Their concealer palette provides all the tools you need to conceal and correct your skin for an even skin tone. The best part is that this concealer palette does not make your skin look ashy.
Featured image courtesy of Isaac West